Ford Canada

Compositing & CGI

Photographer, Adrian Armstrong, came to us to collaborate on this project. With a tight deadline and budget, we worked closely with Adrian to help create a great final image.

Postprocessing Steps

Our greatest challenge with this image was figuring out how to best match the angle of the car which was supplied by the client. After discussing possible options we came up with the idea of building a CGI bedroom and matching the camera angle to the supplied car image. Once we had the angle nailed down, we sent the reference file over to Adrian and he shot all the elements for the shot. AKA took all those pieces and composited the final image.

Final Product – Newsprint Ad