The way the art director had laid out this mailer, created some challenging problems to solve. We worked closely with the AD to make sure the end product would unravel as expected. The biggest challenge was making the main shot work within the whole design of the mailer. We started out by utilizing CGI in the pre-production phases to place all the people around the table to make sure it would work. We also used that same pre-production image to choose where all the models would be and it also helped us make model selection based on location in the final image.